Campus Life – Student Platform

As Founder & Market Strategy Lead of Campus Life, I developed a student-focused lifestyle platform connecting vendors, brands and Gen Z students across campuses in Ontario. Alongside the go-to-market strategy, I produced an industry standard promotional trailer that became the brand’s launch identity and helped secure investor traction.

Launch a scalable student lifestyle marketplace that integrates digital engagement, vendor partnerships, and creative storytelling to:

Capture student attention across 20,000+ Gen Z users.

Build vendor trust through tailored onboarding and campaign workflows.

Position Campus Life as a credible, high-energy student-first brand in a competitive market.

Go-to-Market Strategy: Designed a rollout targeting 20,000+ students across Ontario through campus ambassadors, events, and digital-first campaigns.

Vendor Research & Validation: Conducted surveys with 100+ vendors across food, fashion, retail, and lifestyle sectors to validate pricing models, subscription tiers, and onboarding workflows.

Creative Branding: Produced and edited an SD industry-standard promotional trailer combining narrative, visuals, and branding, giving the platform a professional edge.

Ecosystem Planning: Designed sponsorship activations, payment solutions, and event-based campaigns to support early traction and platform credibility.

Data-Driven Roadmap: Incorporated AI-driven personalization, fraud detection, and vendor analytics dashboards for long-term scalability

Delivered a high-impact promotional trailer that became the face of Campus Life’s launch campaigns.

Attracted significant vendor and student traction through creative activations and early ambassador programs.

Secured investor interest, laying the foundation for $850K+ funding traction and a roadmap toward Canada-wide expansion by 2027